Marketing for Entrepreneurs | SEO for small business
Are you a small business owner who's tired of trying to do everything when it comes to SEO and online marketing, and left wondering what's working? Do you need to be more visible on Google and ChatGPT, but you're not quite sure how to do SEO for your business, let alone answer engine optimization (AEO) or generative engine optimization (GEO)? Are you trying to DIY your SEO and marketing and find yourself wondering what's working and what's simply a waste of time?
Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? Do you want SEO tips and AI SEO strategies you can use to grow your online visibility?
This podcast is for small business owners and entrepreneurs who want to use simple, proven SEO and marketing strategies to grow their business without relying on social media or paid ads.
Each week, I'll show you how to do SEO for your small business and understand the results, so you can focus on what's working and let go of strategies that are just wasting your time and money. Join me and learn how to become a confident marketer.
I'll teach you about SEO for small businesses (for Google, ChatGPT, and AI search tools), content marketing, blogging, sales funnels, and your marketing metrics so you can build a business you love.
I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing.
If you want to build a profitable business with SEO, this is the podcast for you.
I'm Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who's led SEO and content marketing strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue from SEO and content channels. Now I teach the same strategies to small business owners.
This is not a "here's what worked for me once" podcast. It's a practical, professional guide to SEO and marketing that works for real businesses like yours, from an actual SEO expert with over 25 years of experience, not just someone who figured it out on their own.
Episodes
199 episodes
Do you need to do Answer Engine Optimization (AEO) for your small business or is it just SEO with a different name?
Answer engine optimization, AEO, Generative engine optimization, GEO, search engine optimization, SEO... what the heck does it all mean? What is answer engine optimization, and how does it relate to SEO? Do you need to do both for your small bu...
Does moving your blog to Substack hurt your SEO?
Are you working on small business SEO and wondering if Substack might also be a good marketing channel for your business? If so, you're not alone. A lot of my students and clients are finding they love Substack. I wanted to take a bit to explai...
Is SEO important for online businesses?
Is SEO important to your online business? You may be wondering if you're better off with SEO, AEO, GEO, Ads, social media, or something else. Find out how and where SEO fits into your small business marketing plan. I'm here to help you understa...
Small Business SEO Explained: How to check your SEO rankings. What matters to your SEO program?
Small business SEO tips - how to check your SEO rankings. If you're doing SEO for your small business and you want to know if it's working, then this week's episode will help you. I'm going to walk you through what you want to track and what th...
Small Business SEO Explained: What is SEO copywriting?
Small business SEO topic - this week, it's SEO copywriting. What's the difference between copywriting and SEO copywriting, and is one more important to your business than the other? How do you know what to focus on when you're creating content ...
How to create an SEO content calendar for your small business
Are you trying to do SEO for your small business and wondering how to create weekly content and have it not take too much time? If so, this week's episode will help you. I'm going to walk you through how to brainstorm content ideas and create a...
Is SEO changing? What Google's changes mean for your small business
Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. ...
How to create better SEO content that people actually want to read. Small business SEO tips.
Are you creating content for SEO? Do you find yourself wondering how to create great content for your readers and make sure it's SEO-friendly so that people can find it wherever they search? If so, you're not alone! Let's talk about how to crea...
Can ChatGPT or Claude teach you how to do SEO? Can AI do SEO for you?
Do you find yourself wondering if Claude or ChatGPT (or another AI tool) can either teach you how to do SEO or just do it for you? If so, you're not alone. I get the appeal. I really do. I recently tested out both Claude and ChatGPT to see if t...
How can you tell if your SEO is working?
Are you trying to do SEO on your own and wondering if what you're doing is working? Find out how to tell if your SEO strategy is working in this week's episode. I'll walk you through what to check to see if everything is working as it should be...
How businesses are getting clients from ChatGPT, Claude, Perplexity, and Google AI search
How are businesses getting leads from Google, Claude, Perplexity, ChatGPT, and other search engines? Find out what other businesses are doing and what you need to do so you can start showing up more often and getting leads and new clients from ...
How can your business get found on ChatGPT? SEO for small businesses.
Do you want to learn how businesses get found on ChatGPT? They're getting leads and making sales, but how does it all work? Find out how to be more visible on ChatGPT, Google AI, Perplexity, Claude, or other AI-based search so you can show up i...
3 SEO Tips for Beginners. SEO 101. SEO for small businesses.
Are you new to SEO? Not sure what to do first, what SEO really means, or how it works? If so, you're not alone. Find out how to get started with SEO today to help your business be more visible online. Let me teach you how to get started with SE...
Signs your SEO isn't working even though you think it is. SEO tips for entrepreneurs.
Trying to learn SEO on your own can be tough. Find out how it can be tricky and make you think your SEO is working when it really isn't. Learn how to spot SEO keyword issues, traffic issues, and lead generation problems with your SEO strategy. ...
How to Make Money from Your Podcast. Podcasting tips for entrepreneurs
Learn how to make money from your podcast. If you currently have a podcast that's costing you money, let's turn it around and make it a great asset for your business. Podcasting can help your business grow if you're strategic with your content ...
Why more traffic won't fix a broken funnel. Online marketing tips.
If you've got an online marketing funnel set up for your business and it's not working as well as you'd like, you may think that you need more traffic. But the reality is, traffic alone won't likely fix your funnel. A broken funnel won't be hel...
Why Your Content Isn’t Getting Traffic from Google and ChatGPT Ep. 175
Are you creating content on a regular basis, but it's not getting traffic from Google or ChatGPT? If so, something's broken. In this week's episode, I walk you through what the most common issues are when you're creating content that doesn't ge...
How to get started with SEO when you're brand new. SEO tips for beginners. Ep. 174
Are you brand new to SEO and not sure what to do first, or even how to get started with SEO? If so, this episode is just for you. It's designed to help you understand how to start with SEO as a beginner and find the easiest way to learn about S...
Is it too late to do SEO in 2026? What still works for SEO today? Ep. 173
Are you trying to use SEO as one of your online marketing strategies and wondering if you're too late? Find out how to get started with SEO today, even if you're brand new. It's not too late to start generating organic search visibility for you...
AI Search Engine Optimization: Why Visibility Matters More Than Rankings for SEO Now EP 172
Are you trying to do SEO or hearing people refer to GEO, SEO, AI SEO, or Answer Engine Optimization and wondering what the heck matters anymore and if any of it works? If so, you're in the right place. This week, I'm expl...
How to make money from a small podcast. Podcasting Tips for entrepreneurs. Ep. 171
If you have a podcast and want to monetize it but don't qualify for ads or sponsorships, this episode will help you understand what you can do today. Your podcast can be a great lead generator and nurturing tool for your business. You can make ...
Why doing more marketing isn't likely necessary to grow your business. Ep. 170
If you feel like you're overwhelmed by your marketing or burning out but want to grow and scale your business, this episode will help you. Find out how to determine what's working and what's not working with your marketing so you can scale back...
If SEO isn't working for you, let's find out why. Ep. 169
If you're trying to do SEO but aren't sure whether it's working or how to tell if it's working for your niche, this week's episode will help. Find out why SEO hasn't worked for you up until now and what to do instead so that it starts to work.&...
Why SEO Feels Hard When it Doesn't Have to Ep. 168
If you're trying to do SEO on your own and it feels hard or you are overwhelmed, let me help you understand how to make it easier. SEO can feel much harder to learn than it needs to be. Let me help you.
Podcast Episode Titles that get Clicked. Podcasting tips for entrepreneurs. Ep. 167
Do you wonder if your podcast episode titles matter? They do! Learn how to name your episodes so that people find your show and want to listen to your episodes. Podcasting tips to help you grow your show.